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Our story

Wearyourstory.

sage.apparel is built on one idea: same brand, different vibes.

sage.apparel logo
The official mark

The idea

One tee in twelve colours. Each colour carries its own mood — clean and classic, bold and expressive, light and refreshing, rich and timeless.

The tee stays the same. The vibe is yours. Pick the colour that feels like you today, and wear your story.

Simple · Clean · Timeless

  • 01Simple.One tee. Twelve colours. Two marks. Nothing you don’t need.
  • 02Clean.A small sage. mark on the chest, the XI smile below the collar — and space around both.
  • 03Timeless.Everyday colours you’ll keep reaching for, whatever the day brings.

The marks

Two marks, one tee.

The sage. mark
The sage. markFront · centre chest
The XI smileBack · upper back

Everyday essentials

A brighteryou.

  • Clean & Classic
  • Bold & Versatile
  • Modern & Neutral
  • Rich & Timeless
  • Warm & Effortless
  • Earthy & Grounded
  • Deep & Daring
  • Vibrant & Fresh
  • Bold & Expressive
  • Playful & Bold
  • Light & Refreshing
  • Soft & Elevated

The family

sage.apparel has a sister brand: WTD.

WTD